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Proven leader and business builder with over a decade of experience in digital marketing, content solutions, media sales, advertising technology and general management. After founding TIME's first branded content studio, I evolved that entity into The Foundry, the industry's leading branded content shop (Digiday's Content Marketing Agency of the year, 2020). While managing The Foundry, I oversaw exponential annual revenue growth and successfully grew the department to include more than 60 creatives, media strategists, project managers, producers, and more. During my time I built out a dedicated insights practice, influencer marketing capabilities and teams, and was responsible for delivering strategic business plans at the beginning of every fiscal year.

Prior to my tenure with Dotdash Meredith (previously Meredith Corp., and Time Inc.), I served in business development capacities for Vox Media and AT&T AdWorks. At both companies, I successfully introduced new products, capabilities and publications to markets that had never been called on. I do not shy away from challenges. I consistently hit or exceeded revenue targets while working in these roles and relish the opportunity to offer cutting-edge solutions to the world's most celebrated marketers.

I find joy in solving problems, building systems, processes and teams that provide solutions, and evangelizing the work my teams, my partners and I deserve to be proud of.

WILL ROTH

Director
WILL ROTH
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