Executive Management and Operations:
Advise on the different blockchains, the differences in the consensus and protocols, the best ones to work with, development shops that can help integrate the technology, potential funding avenues, and introductions to key players.
Research and provide a framework of how blockchain can help future-proof your type of business if applicable use-cases exist. Give samples of companies adopting blockchain in similar industries and use cases.
*Build global teams and launch winning products. Established and managed global high-performing teams that will help you build, launch, and sell your Web3 product or service.
Recommend strategic partnerships with other Web3 protocols and DeFi projects to enhance your ecosystem.
Create cohesiveness across the different departments to create better communication, knowledge sharing, and optimization of the workforce.
DREAM IT
PLAN IT
Help you articulate your concept and develop your value proposition of why your idea is the best, how are better than others, and what does your company do so you are prepared to pitch your idea to funders, investors, potential employees/developers, etc. Why? Why do you do what you do? Why did you start the business in the first place and why are you motivated now? How? How are you better than your competitors? How do you create your products or services? Be clear about how the business does, and what it does that makes it the best solution for your customers. What? What do you do? Keep this as short as possible. What the company does should be the shortest answer to all of these questions.
Initiating conversations with the venture groups within strategic partners who could be interested in supporting your project.
Build your team with the top talent that will make your idea a reality with the fastest and most efficient timeline.
Collaborate on building your product, marketing strategy, and roadmap for growth and revenue objectives. Creates processes and a product development life cycle, advising and helping product management create a robust roadmap and a rollout plan.
Advise on establishing the best customer experiences by creating processes for product launches and marketing as part of the go-to-market strategy with marketing, sales, and products.
Develop and build key relationships with top customers and partners to understand their challenges product requests/features, and feed knowledge back to product management. Create a customer advisory board (CAB) that meets quarterly.
Global market research and devise a definite strategy to position your business, including customer interviews, setting up surveys, and customer advisory boards (CABs)
Devise personalized growth strategies for your business's unique attributes, including product launches, go-to-market strategy, messaging, positioning and collateral development, blogs, and social media.
Devise unique strategies to boost conversion rates by setting up content planning calendars and editorial reviews to drive market positioning and messaging goals.
Devise and help outsource social media marketing strategies, including blogs and posts on Twitter, Discord, LinkedIn, Facebook, TikTok, and Instagram.
Assist with designing and executing events, trade shows, webinars, and other customer-centric events
Develop and launch partner marketing framework and strategies to scale business outcomes.
LAUNCH IT
GROW IT
Know your audience, formulate who your target market is and who your audience and personas to go after.
Build and institute competitive analysis as a resource for sales enablement and strategic positioning.
Formulate your buying process and create sales enablement tools during product launches to empower sales and business development teams.
Listen to customers by developing a good communication loop between customers/salespeople and product management to grow and scale the business.
Develop your top Key Performance Indicators (KPI) so you can measure and work towards success, and continue to adjust your strategy to gain and win in the Web3 market space.
Made by Three Twenty Group